Prospects Have an Effort Detector

If you don't use good design and good persuasive writing, you look like you're not taking me, the prospect, seriously, or that you can't. That you don't have the resources.

Until you get into paid spend, marketing is ridiculously cheap relative to what you get back if you do it well. And it doesn't cost that much to do superior persuasive copywriting.

We've also all become very good at detecting AI writing: its style, its clunkiness, its over-explaining of parts that didn't need it, its under-explaining and shortcutting elsewhere. Prospects are great at instantly sensing how much effort you put in. If you didn't put in much, they assume you can't, or you're cheap and won't.

You might be okay with that. But the more expensive the thing you sell, the more important it is to show you put the time, effort and money into presenting yourself and your company the right way.