The Point of Good Writing

The point of good writing is to be understood. The point of persuasive writing is to make the other person feel understood.

This goes back to whether you think marketing's job is to educate and inform, which it isn't, or to create change, which it is.

Look at your messaging, your collateral, everything sales and marketing puts out. Being understood is table stakes. The goal is to make the reader feel like you understand them.