Underdogs and Other Dogs

You're either an underdog or an other dog.

An underdog has a plan and the fight in them to improve their own circumstances. They either have a strategy or at least know they need a good one. They're focused on how they present themselves and how they're perceived. They pay attention to what other companies are doing and whether those companies are talking about them. If you're an underdog, your competitors should be talking about you.

Every company that isn't number one or two in its category is either an underdog, or is having its lunch eaten by another dog. You need to decide who you are. You'll either get your lunch eaten by one of the other dogs, or you'll be an underdog who improves their circumstances and does what needs to be done.

You don't want to be the other dog.