WayeCreative

When to Use AI, and When to Use a Human

By Dean Waye · November 10, 2026

If it's more valuable to the reader because a human wrote it and understands humans, have a person write it. For everything else, have an AI write it.

You might think I'm saying people should write most things. Actually I'm saying AI should write most things. Generic blog posts. Anything purely informational. Anything that's a slight update or a minor variation of something you wrote before. Most of that isn't more valuable because a person wrote it. It's facts and generic writing.

Unless you need to make somebody feel something and do something, which is another way of saying you need someone to act, have an AI write it. Why not?

But some things are more valuable because a person made them. Not because they're art. They're just good copywriting, and good copywriting can only be written by people, for now. Everything else, have an AI do it. I don't care.

Your message should be tested before it's expensive.