Free Guide · 14 Minutes
What Your CMO Is Trying To Do
for CEOs, founders & boards
To see what great CMOs think.
See the most important takeaways of almost every marketing area, drawing from insights by 17 CMOs and a professional copywriter.
No Fluff
Marketing is either simple or deliberately opaque. It's often both.
This guide strips marketing to its essential principles.
No tools, no trendy tactics. Just brutal honesty about getting strangers to notice your company and become customers.
Written for leaders without marketing backgrounds who want rapid, real understanding of what their marketing team is actually trying to do.
Written For
- CEOs
- Founders
- CROs
- Investors
- Board members
Questions
Before you download.
What is this guide, exactly?+
A condensed map of what marketing leaders are actually doing, day to day: positioning, demand generation, brand, pipeline, and the tradeoffs between them, distilled from conversations with 17 CMOs.
I'm not a marketer. Will I follow this?+
Yes. It's written specifically for people without a marketing background, so you can understand and evaluate your team's work without needing to become a marketer yourself.
Why should I care what my CMO is trying to do?+
Because most CEOs and boards evaluate marketing on the wrong metrics, or none at all, and that mismatch is where trust between leadership and marketing breaks down. This closes the gap.
How long will it actually take me to read?+
About 14 minutes. It's built for a single sitting, on a flight or between meetings, not a multi-week course.
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